Lessons Learned From the Cracker Barrel Rebranding

I was surprised at the backlash that Cracker Barrel received for the rebranding, which they have stated they are reversing. I was one who did not like the rebranding, not because the “old timer” was removed, but because of the message it sent. I am an occasional patron of Cracker Barrel. It has been a … [Read more…]


